From selling ordinary products to building a brand identity, businesses over the last few decades have completely transformed. But one important key that successful businesses have used over all this time to increase, maintain and dominate their market share has been their huge spending on designing the latest and most effective advertising or marketing campaigns.

In the beginning using billboards or huge hoardings at public places or hot locations, distributing free product samples, flyers, brochures and postcards, running ads on television or radio transmission or even sponsoring some huge sports or public event were seen as main ways of marketing.

But as businesses became more self-conscious about having their brands recognized, they focused more and more on utilizing every opportunity that they could use to create their brand awareness among the ordinary public.

What is a personalized plastic bag?

So one key element that was part of every unit that any business sold was its packaging, and became the target for using to create brand awareness. In simple words, we mean to say that the concept of using personalized plastic bags evolved. A personalized plastic bag simply means using a bag that has a logo, company name and a bit of brand information printed on it.

Since then, personalized plastic bags have served successful businesses with gaining more than one advantage. We have here compiled a list of the top 5 benefits of using personalized plastic bags.

Photo by Anna Shvets from Pexels

1 # Reusability

Since plastic bags have the tendency of being used multiple times before they finally worn out, it will be a source of free advertising for as long as it keeps in circulation among different people until someone finally throws it away. It is simply like having multiple train rides on a single ticket.

2 # Cost effective

Plastic bags in general is a very cheap yet efficient and widely used form of packaging globally. So adding a bit of personalization to your plastic bags won’t matter much on your budget especially if you can find the right custom plastic bags wholesale manufacturer or supplier.

3 # Easy to carry

Custom made plastic bags or personalized plastic bags are a super easy and portable way to carry anything that fits them easily. While being lightweight themselves, they do not add to the weight of the product that is being carried in them, they do add weight to your brand name as they get into sight of more and more people.

4 # Advertisement channel

As discussed in the beginning, personalized plastic bags can be a great way to advertise your brand or to inform people of any new promotion or sale campaign that is currently happening or is about to begin. Thanks to modern technology, any message or literally any design can be printed on your personalized plastic bags.

5 # No limit on shape, size and color

Getting a personalized plastic bag or custom made plastic bag according to any size to fit your product or in any shape or color to attract more customer’s attention is no big deal today. With just a little bit of research, you will probably get the best custom plastic bags wholesale supplier or manufacturer. So instead of using a single design throughout a season or for several months, feel free to experiment with different shapes, colors and sizes. You can also get individually designed personalized plastic bags for each of your product range as well. And the good thing is that all of this can be done without the need to spend huge amounts of your revenue.

6 # Customer trust and recognition

The ultimate objective of any business is to have a relationship with their customers that is built on mutual trust. Personalized plastic bags can be a great way to make your customers remember about the trust that they have on you in using your product over other alternatives. The more they recognize this fact, the more likely they are to share it and recommend your brand to their friends and family.


Perhaps if we have told you enough to persuade you to begin searching for a personalized plastic bags manufacturer, let us also help you with finding the right one.

Among many custom plastic bags wholesale manufacturers, we have WH Packaging. Manufacturing capability of WH Packaging includes making bags with self-adhesive permanent glue seal strips, gravure printing with up to 8 colors, plastic bag thickness ranging between 30 microns to 150 microns all of which is completely recyclable.